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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).
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UTIL A hypothetical unit of measurement of utility that is commonly used by economists to present hypothetical information about utility and consumer demand theory. The util measurement unit was developed as a convenient way to illustrate and discuss concepts such as total utility, marginal utility, and the law of diminishing marginal utility. However, because utility is not a measurable characteristic, the util does represent an actual unit of measurement, such as inches or pounds.
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In The Neighborhood Of IMMIGRATIONFew pedestrians would argue that the Republic of Northwest Queoldiola is anything but a quaint and courteous country. The Northwest Queoldiolans have a cute habit of wearing those little hats with the squirrel tail hanging from the back. They also manufacture the best sundials that money can buy. As a tourist mecca, there's nothing quainter or more courteous than the Republic of Northwest Queoldiola. But, as you may have noticed during our pedestrian trek, several Queoldiolans have decided to pursue permanent residence, and presumably U. S. citizenship, right here Shady Valley. They have undertaken the age old process of immigration. BUT WHY SHADY VALLEY? These Queoldiolans have some pretty darn peculiar habits. While we're all found of sundials, they've raise fondness to a religious fervor. Their clothing is, to put it mildly, pretty darn peculiar. The worst part of it -- they're willing to work cheap!
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GRAY SKITTERY
[What's This?]
Today, you are likely to spend a great deal of time flipping through mail order catalogs seeking to buy either one of those "hang in there" kitty cat posters or a velvet painting of Elvis Presley. Be on the lookout for deranged pelicans.
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This isn't me! What am I?
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Cyrus McCormick not only invented the reaper for harvesting grain, he also invented the installment payment for selling his reaper.
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"The true idealist pursues what his heart says is right in a way that his head says will work. " -- Richard Nixon, 37th US president
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CES
Constant Elasticity of Substitution
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