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ECONOMIC FORCES: Forces in the marketing environment that include decisions made by consumers and business organizations. The economy tends to follow business cycles of prosperity, recession, depression, and recovery--all which impact decisions made by an organization. It is critical for a business to correctly assess the current and near term trends in the business cycle. Incorrect decisions of inventory buildup, expansion, contraction, etc. can seriously impact a firm's market position and subsequent survivability.
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LAW OF INCREASING OPPORTUNITY COST The proposition that opportunity cost, the value of foregone production, increases as the quantity of a good produced increases. This fundamental economic principles can be seen in the production possibilities schedule and is illustrated graphically through the slope of the production possibilities curve. It generates a distinctive convex shape, flat at the top and steep at the bottom.
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Getting Your Share Of FARM SUBSIDIESOur pedestrian excursion through the economy has helped me work up a ferocious appetite. I vote for a quick stop at the Mr. Market Super Food Discount Store where we can purchase a loaf of bread, assorted meats, and some cheese -- all for a luncheon tribute to the Earl of Sandwich. While a self-made tribute to the Earl is less expensive than any purchased from Manny Mustard's House of Sandwich, the ingredients from Mr. Market Super Food Discount Store still carry a hefty price tag. If you're hungry and have limited cash on hand, you might wonder whether food prices are higher than they need to be.
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PURPLE SMARPHIN
[What's This?]
Today, you are likely to spend a great deal of time at a going out of business sale hoping to buy either a looseleaf notebook binder or hand lotion, a big bottle of hand lotion. Be on the lookout for strangers with large satchels of used undergarments.
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This isn't me! What am I?
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The average bank teller loses about $250 every year.
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"Nothing ever built arose to touch the skies unless some man dreamed that it should, some man believed that it could, and some man willed that it must. " -- Charles Kettering, inventor
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ABE
Association of Business Executives
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