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UNIT ELASTIC: An elasticity alternative in which any percentage change in price cause an equal percentage change in quantity. In other words, any change in price, whether big or small, triggers exactly the same percentage change in quantity. Unit elastic should be compared with other elasticity alternatives--perfectly elastic, perfectly inelastic, relatively elastic, and relatively inelastic.

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LONG-RUN TOTAL COST

The opportunity cost incurred by all of the factors of production used in the long run (when all inputs are variable) by a firm to produce a good or service, including wages paid to labor, rent paid for the land, interest paid to capital owners, and a normal profit earned by entrepreneurs. Unlike short-run total cost, long-run total cost cannot be separated into fixed cost and variable cost. In the long run, all inputs are variable, so all cost is variable.

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Today, you are likely to spend a great deal of time at an auction hoping to buy either storage boxes for your income tax returns or an AC adapter for your CD player. Be on the lookout for door-to-door salesmen.
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The average length of a "business lunch" is about 36 minutes.
"Whenever you see a successful business, someone once made a courageous decision."

-- Peter F. Drucker, business strategist

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