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COMPETITIVE FORCES: Forces in the marketing environment that are based on competition among customers and competition with other firms. As the organization looks out at its business environment, competition is a critical factor. Who is buying goods and services and who is providing them to those customers? Are there many competitors or are there just a few? Maybe none. Knowing what competitive forces exist helps an organization develop strategic planning to attract customers.

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STATE BANKS

Traditional banks that are chartered by a government of one of the fifty states and which are not automatically members of the Federal Reserve System. The contrast to state banks are national banks, which are chartered by Comptroller of the Currency. State banks tend to smaller than national banks and whether justified or not tend to be slightly less prestigious. In the modern economy this distinction is less important than it was a few decades bank when state banks were subject to lesser state regulations than national banks.

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Today, you are likely to spend a great deal of time watching the shopping channel hoping to buy either a small palm tree that will fit on your coffee table or several magazines on fashion design. Be on the lookout for small children selling products door-to-door.
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Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
"The shifts of fortune test the reliability of friends. "

-- Marcus Tullius Cicero, Roman statesman

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