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MARKETING ENVIRONMENT: The various external forces that can directly or indirectly affect the many activities of an organization. This is an integral part of environmental scanning. These activities include acquisition of human resources, raw materials, financial resources, and development of goods and services. The marketing environment includes forces such as: political, legal, regulatory, economic, social, technological, and competitive.

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GOVERNMENT PURCHASES DETERMINANTS

Ceteris paribus factors, other than aggregate income or production, that are held constant when the government purchases line is constructed and which cause the government purchases line to shift when they change. Some of the more important government purchases determinants are fiscal policy and politics.

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Today, you are likely to spend a great deal of time wandering around the downtown area hoping to buy either a green fountain pen or a handcrafted bird house. Be on the lookout for the happiest person in the room.
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A U.S. dime has 118 groves around its edge, one fewer than a U.S. quarter.
"Cherish your visions and your dreams as they are the children of your soul; the blue prints of your ultimate achievements."

-- Napoleon Hill, Author

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