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DIFFERENTIATED: A targeting strategy in which the company develops two or more marketing mixes to satisfy the needs of multiple segments of the market. Each mix focuses on a specific segment. Sometimes this happens after a firm has used a concentrated strategy in one market and then expands into a new market.

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LEAKAGES

Non-consumption uses of aggregate income. The three uses of income grouped under the heading of leakages are saving, taxes, and imports. Leakages subtract from the core circular flow containing consumption, production, and income. The injections-leakages model is a Keynesian economics analysis that combines leakages with injections (investment expenditures, government purchases and exports) to identify the equilibrium level of aggregate production and income.

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Today, you are likely to spend a great deal of time visiting every yard sale in a 30-mile radius trying to buy either decorative celebrity figurines or a flower arrangement with anything but tulips for your grandfather. Be on the lookout for slow moving vehicles with darkened windows.
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Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
"The only place success comes before work is in the dictionary. "

-- Vince Lombardi

FDI
Foreign Direct Investment
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