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COMMUNICATION: The process by which ideas, thoughts, and subsequent feedback is accomplished through encoding, sending, and decoding. In order for effective communication to occur the sender must understand the target audience and encode the message in a way that will be understood. This message is sent in various forms and can be distorted by interference prior to reaching the receiver. Receiver then interprets the message and performs required action and gives necessary feedback to the sender. Utilizing this process correctly is an integral part of the promotion element in the marketing mix.
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MINIMUM EFFICIENT SCALE The quantity of production that places a firm at the lowest point on its long-run average cost curve. The minimum efficient scale achieves production of a good at the lowest possible opportunity cost. In other words, it is not possible to produced a good at any lower cost than at the minimum efficient scale. At this quantity the production involves foregoing the least amount of other goods.
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PURPLE SMARPHIN
[What's This?]
Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway hoping to buy either car battery jumper cables or a dozen high trajectory optic orange golf balls. Be on the lookout for attractive cable television service repair people.
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The first U.S. fire insurance company was established by Benjamin Franklin in 1752 in Philadelphia.
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"Something in human nature causes us to start slacking off at our moment of greatest accomplishment. As you become successful, you will need a great deal of self-discipline not to lose your sense of balance, humility and commitment." -- H. Ross Perot
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OTC
Over the Counter
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