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COMPETITIVE FORCES: Forces in the marketing environment that are based on competition among customers and competition with other firms. As the organization looks out at its business environment, competition is a critical factor. Who is buying goods and services and who is providing them to those customers? Are there many competitors or are there just a few? Maybe none. Knowing what competitive forces exist helps an organization develop strategic planning to attract customers.

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SECOND-DEGREE PRICE DISCRIMINATION

A form of price discrimination in which a seller charges different prices for different quantities of a good. This also goes by the name block pricing. Second-degree price discrimination is possible because decidedly different quantities are purchased by different types of buyers with different demand elasticities. This is one of three price discrimination degrees. The others are first-degree price discrimination and third-degree price discrimination.

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Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors looking to buy either an AC adapter for your CD player or storage boxes for your family photos. Be on the lookout for infected paper cuts.
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Much of the $15 million used by the United States to finance the Louisiana Purchase from France was borrowed from European banks.
"One person with a belief is equal to a force of ninety-nine with only interests."

-- John Stuart Mill

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