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WANTS: This is often thought of as a psychological desire which makes life just a little more enjoyable, but which is not physiological necessary to life. You need oxygen, but you want a hot fudge sundae. Satisfaction is achieved by fulfilling wants.

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LOSS MINIMIZATION RULE

A rule stating that a firm minimizes economic loss by producing output in the short run that equates marginal revenue and marginal cost if price is less than average total cost but greater than average variable cost. This is one of three short-run production alternatives facing a firm. The other two are profit maximization (if price exceeds average total cost) and shutdown (if price is less than average variable cost).

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Today, you are likely to spend a great deal of time looking for a downtown retail store trying to buy either a rechargeable battery for your camera or a coffee cup commemorating the first day of spring. Be on the lookout for strangers with large satchels of used undergarments.
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The average bank teller loses about $250 every year.
"Executives who get there and stay suggest solutions when they present the problems. "

-- Malcolm Forbes, business executive

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