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APC: The abbreviation for average propensity to consume, which is the proportion of income, usually measured as disposable income or national income, used for household consumption expenditures. It is found by dividing consumption by income. The average propensity to consume, abbreviated APC, most often pops up in discussions of Keynesian economics. The average propensity to consume is the average amount of total household income that is devoted consumption expenditures.

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MARGINAL REVENUE, PERFECT COMPETITION

The change in total revenue resulting from a change in the quantity of output sold. Marginal revenue indicates how much extra revenue a perfectly competitive firm receives for selling an extra unit of output. It is found by dividing the change in total revenue by the change in the quantity of output. Marginal revenue is the slope of the total revenue curve and is one of two revenue concepts derived from total revenue. The other is average revenue. To maximize profit, a perfectly competitive firm equates marginal revenue and marginal cost.

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APLS

ORANGE REBELOON
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Today, you are likely to spend a great deal of time watching the shopping channel trying to buy either a case for your designer sunglasses or arch supports for your shoes. Be on the lookout for broken fingernail clippers.
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The portrait on the quarter is a more accurate likeness of George Washington than that on the dollar bill.
"He who hesitates is poor. "

-- Mel Brooks, writer, director, comedian

DCF
Discounted Cash Flow
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