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BLUE CHIP: The corporate stock of relatively large, good old U. S. of A. companies that tend to be consistently profitable, pay out consistently high dividends, and are consistently stable force in the economy. The blue chip stocks are often considered synonymous with those included in Dow Jones averages.
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CARDINAL UTILITY The notion that utility--the satisfaction of wants and needs achieved through the consumption of goods and services--can be measured with numerical values (1, 2, 3, etc.) that are based on a benchmark scale. Cardinal utility presumes that satisfaction is a measurable characteristic of a person, like height or weight. The contrasting notion is ordinal utility, which is based on a ranking of preferences.
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YELLOW CHIPPEROON
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Today, you are likely to spend a great deal of time visiting every yard sale in a 30-mile radius hoping to buy either a packet of address labels large enough for addresses of both the sender and the recipient or a key chain with a built-in flashlight and panic button. Be on the lookout for telephone calls from former employers.
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The average length of a "business lunch" is about 36 minutes.
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"A man is not finished when he is defeated. He is finished when he quits. " -- President Richard Nixon
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AACP
American Assocation of Commercial Publications
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