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PACKAGING: The container and graphic design variable in the marketing mix, (sometimes included in the product). Changes in product distribution and government regulations in contents identification have made the packaging variable a very important component in the organizationŐs marketing strategy. Packaging completes the marketing process by giving the consumer vital information just prior to making the final buy decision.

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TWO-SECTOR AGGREGATE EXPENDITURES LINE

A graphical depiction of the relation between aggregate expenditures by the two private sectors (household and business) and the level of aggregate income or production. The two-sector aggregate expenditures line combines consumption expenditures and investment expenditures. The slope of this aggregate expenditures line is based on the marginal propensity to consume, adjusted for the marginal propensity to invest if it is assumed to be induced when constructing the line. This is one of three aggregate expenditures lines based on the number of sectors included. The others are the three-sector aggregate expenditures line and the four-sector aggregate expenditures line.

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Today, you are likely to spend a great deal of time touring the new suburban shopping complex wanting to buy either decorative garden figurines or a wall poster commemorating last Friday (you know why). Be on the lookout for telephone calls from long-lost relatives.
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Francis Bacon (1561-1626), a champion of the scientific method, died when he caught a severe cold while attempting to preserve a chicken by filling it with snow.
"Our vision controls the way we think and, therefore, the way we act . . . The vision we have of our jobs determines what we do and the opportunities we see or don't see. "

-- Charles Koch, executive

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National Association of Business Brokers
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