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MARGINAL UTILITY-PRICE RATIO: The ratio of the marginal utility obtained from consuming a good to the price of the good. This ratio is particular important in determining consumer equilibrium, which is reached when the marginal utility-price ratios are the same for all goods.
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INFORMATION SEARCH The decision to seek out or produce information based on a comparison of the cost of acquiring the information and the benefit obtained from the information. Efficient information search is achieved with a equality between the marginal cost of search and the marginal benefit of search. Because the marginal cost of search is invariably greater than zero, search effort stops short of acquiring complete information.
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YELLOW CHIPPEROON
[What's This?]
Today, you are likely to spend a great deal of time surfing the Internet trying to buy either a black duffle bag with velcro closures or any book written by Isaac Asimov. Be on the lookout for attractive cable television service repair people.
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This isn't me! What am I?
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In the early 1900s around 300 automobile companies operated in the United States.
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"As is our confidence, so is our capacity. " -- William Hazlitt, essayist
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R&D
Research and Development
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