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FINANCIAL CAPITAL: A legal claim to or ownership of a physical asset. Common financial assets are stocks, bonds, money, and government securities. These are also termed paper assets.

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CARDINAL UTILITY

The notion that utility--the satisfaction of wants and needs achieved through the consumption of goods and services--can be measured with numerical values (1, 2, 3, etc.) that are based on a benchmark scale. Cardinal utility presumes that satisfaction is a measurable characteristic of a person, like height or weight. The contrasting notion is ordinal utility, which is based on a ranking of preferences.

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BLACK DISMALAPOD
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Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway seeking to buy either a genuine down-filled pillow or one of those "hang in there" kitty cat posters. Be on the lookout for bottles of barbeque sauce that act TOO innocent.
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A half gallon milk jug holds about $50 in pennies.
"Always make a total effort, even when the odds are against you."

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