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TARGETING STRATEGY: The initial step in the target market/segmentation process by which a company develops an overall picture of who the specific buyer group might be. The three types of strategies are: undifferentiated, differentiated, and concentrated. Targeting strategies are based on whether the market is homogeneous or heterogeneous.
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AUTONOMOUS SAVING Household saving that does not depend on income or production (especially disposable income, national income, or even gross domestic product). That is, changes in income do not generate changes in saving. Autonomous saving is best thought of as a baseline level of saving (usually negative) that the household sector undertakes in the unlikely event that income falls to zero. It is measured by the intercept term of the saving function or the saving line. The alternative to autonomous saving is induced saving, which does depend on income.
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BROWN PRAGMATOX [What's This?]
Today, you are likely to spend a great deal of time going from convenience store to convenience store trying to buy either any book written by Isaac Asimov or a how-to book on building remote controlled airplanes. Be on the lookout for pencil sharpeners with an attitude. Your Complete Scope
This isn't me! What am I?
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On a typical day, the United States Mint produces over $1 million worth of dimes.
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"There are no shortcuts to any place worth going. " -- Beverly Sills, Opera singer
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IIPF International Institute of Public Finance
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