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INDIRECT: The mathematical notion that two variables change in the opposite directions, that is, an increase in X goes with a decrease in Y, or a decrease in X goes with an increase in Y. The alternative to an indirect relation is a direct relation, in which an increase in one variable goes with an increase in the other. Indirect relations are graphically illustrated by negatively-sloped curves, a common example being the demand curve.

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MARGINAL COST OF SEARCH

The incremental cost incurred by additional search effort is the marginal cost of search. Marginal cost of search, also termed marginal search cost, is comparable to marginal cost of short-run production analysis. Marginal cost of search increases with an increase in search effort and is represented by the marginal cost of search curve. This is one half of the efficient information search decision. The other is marginal benefit of search.

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Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway seeking to buy either throw pillows for your living room sofa or a hepa filter for your furnace. Be on the lookout for door-to-door salesmen.
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The earliest known use of paper currency was about 1270 in China during the rule of Kubla Khan.
"In war, there is no second prize for the runner-up."

-- Omar Bradley, US Army general

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