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DIFFERENTIATED: A targeting strategy in which the company develops two or more marketing mixes to satisfy the needs of multiple segments of the market. Each mix focuses on a specific segment. Sometimes this happens after a firm has used a concentrated strategy in one market and then expands into a new market.
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LAGGING ECONOMIC INDICATORS Seven economic statistics that tend to move up or down a few months AFTER business-cycle expansions and contractions. Most importantly, these measures indicate peak and trough turning points about three to twelve months after they occur. Lagging economic indicators are one of three groups of economic measures used to track business-cycle activity. The other two are coincident economic indicators and leading economic indicators.
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RED AGGRESSERINE
[What's This?]
Today, you are likely to spend a great deal of time surfing the Internet seeking to buy either handcrafted decorations to hang on your walls or throw pillows for your bed. Be on the lookout for poorly written technical manuals.
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This isn't me! What am I?
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Lombard Street is London's equivalent of New York's Wall Street.
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"There is more to life than increasing its speed. " -- Mohandas Gandhi, activist
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AAXICO
American Air Export and Import Company
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