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SELF-CONCEPT: A person's view or image of herself or himself. This is closely related to one's personality. A poor self-concept or negative sense of oneself can have a damaging affect on a person's ability to interact with others. Those who have a positive self-concept tend to believe in who they are and have confidence in their abilities to deal with various situations. Marketing researchers know that consumers tend to make purchases that reflect and enhance self-concept.

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SLOPE, SAVING LINE

The positive slope of the saving line is also termed the marginal propensity to save (MPS). This slope is greater than zero but less than one, reflecting induced saving and the Keynesian psychological law of consumer behavior that saving increases by less than the increase in income. The slope of the saving line provides the foundation for the slope of the leakages line used in the injections-leakages model. It thus also affects the magnitude of the multiplier process.

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APLS

BLACK DISMALAPOD
[What's This?]

Today, you are likely to spend a great deal of time driving to a factory outlet wanting to buy either a blue mechanical pencil or super soft, super cuddly, stuffed animals. Be on the lookout for broken fingernail clippers.
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This isn't me! What am I?

North Carolina supplied all the domestic gold coined for currency by the U.S. Mint in Philadelphia until 1828.
"It has been my philosophy of life that difficulties vanish when faced boldly. "

-- Isaac Asimov

GATT
General Agreementon Tariffs and Trade
A PEDestrian's Guide
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