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BRAND PREFERENCE: The amount of brand loyalty a customer has toward a specific product or service. Some customers are fanatical about a certain brand and will not switch or even consider another substitute. That being said, brand loyalty is sometimes very sensitive to price fluctuations. In the soft drink industry, many consumers will switch back and forth between Pepsi and Coke, depending on which is on sale. These consumers might prefer one product to the other, but are not absolutely loyal or brand insistent.
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AUCTION A formal market exchange in which prospective buyers make bids to purchase a commodity. An auction is an effective way of exchanging commodities by bringing together buyers and sellers. Auctions are commonly used to exchange financial instruments, agricultural commodities, personal assets, and works of art. Three notable types of auctions are English, Dutch, and sealed-bid.
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YELLOW CHIPPEROON
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Today, you are likely to spend a great deal of time surfing the Internet trying to buy either a black duffle bag with velcro closures or any book written by Isaac Asimov. Be on the lookout for attractive cable television service repair people.
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The 1909 Lincoln penny was the first U.S. coin with the likeness of a U.S. President.
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"As is our confidence, so is our capacity. " -- William Hazlitt, essayist
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