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OPPORTUNITY COST: The highest valued alternative foregone in the pursuit of an activity. This is a hallmark of anything dealing with economics--and life for that matter--because any action that you take prevents you from doing something else. The ultimate source of opportunity cost is the pervasive problem of scarcity (unlimited wants and needs, but limited resources). Whenever limited resources are used to satisfy one want or need, there are an unlimited number of other wants and needs that remain unsatisfied. Herein lies the essence of opportunity cost. Doing one thing prevents doing another.

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VARIABLES

Quantities, usually represented as symbols, that can take on one of a set of values. A variable is "variable" because its value can "vary." A primary goal of economic analysis is to determine the specific value that a variable takes on under specific circumstances.

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Today, you are likely to spend a great deal of time watching the shopping channel trying to buy either a case for your designer sunglasses or arch supports for your shoes. Be on the lookout for broken fingernail clippers.
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The penny is the only coin minted by the U.S. government in which the "face" on the head looks to the right. All others face left.
"He who hesitates is poor. "

-- Mel Brooks, writer, director, comedian

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