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LEGAL FORCES: Forces in the marketing environment that are shaped by government laws affecting business. These are very similar to political forces. Once laws are enacted they are usually very difficult to change. Many companies work hard at lobbying legislatures, Congress, and other elected to pass laws favorable to the company's best interests.
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CHANGE IN AGGREGATE SUPPLY A shift of the short-run or long-run aggregate supply curve caused by a change in one of the aggregate supply determinants. In essence, a change in aggregate supply is caused by any factor affecting supply EXCEPT the price level. This is one of two changes related to aggregate supply. The other is a change in real production. A change in aggregate supply is comparable to a change in market supply.
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PINK FADFLY
[What's This?]
Today, you are likely to spend a great deal of time surfing the Internet hoping to buy either a pair of gray heavy duty boot socks or a 50-foot blue garden hose. Be on the lookout for telephone calls from long-lost relatives.
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This isn't me! What am I?
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Okun's Law posits that the unemployment rate increases by 1% for every 2% gap between real GDP and full-employment real GDP.
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"In the long run men hit only what they aim at. " -- Henry David Thoreau, philosopher
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JHR
Journal of Human Resources
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