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DEMAND DETERMINANTS: Five basic ceteris paribus factors that affect demand, but which are assumed constant when a demand curve is constructed. Changes in any one causes a shift of the demand curve. The five demand determinants are: income, preferences, other prices, buyers' expectations, and number of buyers.

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PERFECT COMPETITION, EFFICIENCY

Perfect competition is an idealized market structure that achieves an efficient allocation of resources. This efficiency is achieved because the profit-maximizing quantity of output produced by a perfectly competitive firm results in the equality between price and marginal cost. In the short run, this involves the equality between price and short-run marginal cost. In the long run, this is seen with the equality between price and long-run marginal cost at the minimum efficient scale of production.

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Today, you are likely to spend a great deal of time at the confiscated property police auction seeking to buy either a weathervane with a cow on top or a box of multi-colored, plastic paper clips. Be on the lookout for mail order catalogs with hidden messages.
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Lombard Street is London's equivalent of New York's Wall Street.
"Always make a total effort, even when the odds are against you."

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