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TARGETING STRATEGY: The initial step in the target market/segmentation process by which a company develops an overall picture of who the specific buyer group might be. The three types of strategies are: undifferentiated, differentiated, and concentrated. Targeting strategies are based on whether the market is homogeneous or heterogeneous.
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SEVEN ECONOMIC RULES A set of seven fundamental notions that reflect the study of economics and how the economy operates. They are: (1) scarcity, (2) subjectivity, (3) inequality, (4) competition, (5) imperfection, (6) ignorance, and (7) complexity.
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BLUE PLACIDOLA
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Today, you are likely to spend a great deal of time searching for a specialty store seeking to buy either a genuine down-filled pillow or one of those "hang in there" kitty cat posters. Be on the lookout for high interest rates.
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In the early 1900s around 300 automobile companies operated in the United States.
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"Defeat is simply a signal to press onward." -- Helen Keller, lecturer, author
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NFA
National Futures Association
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