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JOINT VENTURE: An activity undertaken by two or more entities in which each entity has some degree of control. Joint ventures are commonly undertaken by two or more business firms, allowing each firm to participate in the benefits of the venture without the loss of control that would come from a formal merger of the firms. For example, a bank and a computer company might undertake a joint venture to develop a computerized, online payment system. Joint ventures are usually risky activities and often related to the development of new technology.

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PRODUCT INNOVATION

An innovation of a new product, technology, or idea that generates a beneficial improvement in society and the economy; one that is fundamentally different from existing products, technologies, or ideas. The contrast is with a process innovation, which is an improvement in an existing product, technology, or idea.

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