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MARKETING MIX: The combination of 5 controllable variables consisting of product, price, promotion, distribution and packaging to satisfy the needs and wants of customers in a targeted market. This requires the collection of data and demographics on customers in potential markets. Organizations may use multiple marketing mixes strategies based on different targeted market segments.

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VERIFICATION

The hypothesis-testing step of the scientific method in which the hypothesized implication of a theory is compared against real world events and data. This verification can provide support or refutation of the hypothesis. Enough support enables a hypothesis to become a principle. Refutation calls into question the theory implying the hypothesis. In either event, further analysis is indicated.

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Today, you are likely to spend a great deal of time searching the newspaper want ads wanting to buy either a wall poster commemorating the moon landing or storage boxes for your winter clothes. Be on the lookout for florescent light bulbs that hum folk songs from the sixties.
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A communal society, a prime component of Karl Marx's communist philosophy, was advocated by the Greek philosophy Plato.
"Love looks through a telescope; envy, through a microscope. "

-- Josh Billings, humorist

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