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PERSONALITY: A consistent pattern of behavior in certain situations. These behavioral tendencies are influenced by both hereditary and environmental factors resulting in individual characteristics. Marketing researchers look for certain personality characteristics that affect patterns of consumer buying behavior.

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PRODUCTION FUNCTION

A mathematical relation between the production of a good or service and the inputs used. A production function captures the general relation between total production and one or more inputs. The standard production function includes labor and capital as the inputs. However, a production function is general enough that any number of inputs can be included

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PURPLE SMARPHIN
[What's This?]

Today, you are likely to spend a great deal of time watching infomercials looking to buy either a package of 3 by 5 index cards, the ones without lines or a blue mechanical pencil. Be on the lookout for the happiest person in the room.
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The average bank teller loses about $250 every year.
"The way employees treat customers reflects the manner in which they're treated by management. "

-- James Perkins, president, Cornell University

DCF
Discounted Cash Flow
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