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VERTICAL INTEGRATION: The situation in which a firm participates in more than one successive stage of the production or distribution process. For example a soft drink company that also controls a sugar-producing firm is said to be vertically integrated because the soft drink company does not have to buy sugar from other firms to produce soft drinks. In some cases, two separate firms are vertically integrate because one firm produces a good or service and the other distributes it.
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PLANNING HORIZON Another term for the long-run average cost curve. The long-run average cost curve is termed the planning horizon or planning curve because it provides information that a firm can use to plan factory construction and expansion in the long run.
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RED AGGRESSERINE [What's This?]
Today, you are likely to spend a great deal of time wandering around the downtown area trying to buy either a case for your designer sunglasses or arch supports for your shoes. Be on the lookout for the last item on a shelf. Your Complete Scope
This isn't me! What am I?
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A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
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"As is our confidence, so is our capacity. " -- William Hazlitt, essayist
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IS-LM Investment/Saving-Liquidity/Money
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