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SHUTDOWN RULE: A rule stating that firm minimizes economic loss by producing no output in the short run if price is less than average variable cost. In the short run, a firm incurs total fixed cost whether or not it produces any output. As such, if the market price is falls below average total cost, it must decide if the economic loss from producing the quantity of output that equates marginal revenue and marginal cost is more or less than the economic loss incurred with shutting down production in the short run (which is equal to total fixed cost).

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PHENOMENON

An event or action that is subject to investigation, analysis, and explanation using the scientific method. Phenomena are the sorts of things that science seeks to explain. They can be common events, like the blowing wind, or unusual, like the extinction of the dinosaurs.

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PURPLE SMARPHIN
[What's This?]

Today, you are likely to spend a great deal of time at a flea market seeking to buy either a coffee cup commemorating yesterday or a replacement remote control for your television. Be on the lookout for door-to-door salesmen.
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This isn't me! What am I?

The New York Stock Exchange was established by a group of investors in New York City in 1817 under a buttonwood tree at the end of a little road named Wall Street.
"He who has begun has half done. Dare to be wise ‚ begin! "

-- Horace, poet, satirist

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Management and Organization
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