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ACCOUNTING PROFIT: The difference between a business's revenue and it's accounting expenses. This is the profit that's listed on a company's balance sheet, appears periodically in the financial sector of the newspaper, and is reported to the Internal Revenue Service for tax purposes. It frequently has little relationship to a company's economic profit because of the difference between accounting expense and the opportunity cost of production. Some accounting expense is not an opportunity cost and some opportunity cost is does not show up as an accounting expenses.

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PERFECT COMPETITION, REALISM

Perfect competition is an idealized market structure that does NOT exist in the real world. While some real world industries might come relatively close to one or two of the four key characteristics of perfect competition, none matches all four sufficiently that they can be declared PERFECTLY competitively. Some industries come close on the large number of small firms and the identical product characteristics. A few industries have relatively good, although not perfect, information about prices and technology. However, almost all industries fall far short of the perfect mobility characteristics.

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YELLOW CHIPPEROON
[What's This?]

Today, you are likely to spend a great deal of time at a dollar discount store hoping to buy either looseleaf notebook paper or a three-hole paper punch. Be on the lookout for mail order catalogs with hidden messages.
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This isn't me! What am I?

John Maynard Keynes was born the same year Karl Marx died.
"Success is more a function of consistent common sense than it is of genius. "

-- An Wang, industrialist

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