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MARGINAL REVENUE PRODUCT: The change in total revenue resulting from a unit change in a variable input, keeping all other inputs unchanged. Marginal revenue product, usually abbreviated MRP, is found by dividing the change in total revenue by the change in the variable input. This is also termed value of the marginal product. Marginal revenue product is a key component for understanding the demand for productive inputs (that is, factor demand).

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ATTITUDES: A person's consistent evaluation and behavioral tendencies toward an idea or object. This is one of the psychological influences on consumer buying behavior. This pattern of behavior is central to a company's effort to market a product or service to at target market. Once developed, attitudes tend to be stable and vary little in a moment to moment situation.

     See also | consumer behavior | consumer decision making | promotion | psychological influences | target market |


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ATTITUDES, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2025. [Accessed: July 9, 2025].


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VALUE ADDED

The increase in the value of a good at each stage of the production process. The "value" part of this phrase means the ability of a good to satisfy wants and needs either directly as a consumption good or indirectly as a capital good. The "added" part means that resources have transformed the good in the course of production, to make it more valuable. A good that provides greater satisfaction has greater value.

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Today, you are likely to spend a great deal of time at a dollar discount store trying to buy either a birthday greeting card for your father or a T-shirt commemorating the first day of spring. Be on the lookout for spoiled cheese hiding under your bed hatching conspiracies against humanity.
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The 1909 Lincoln penny was the first U.S. coin with the likeness of a U.S. President.
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