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ENVIRONMENTAL QUALITY: The degree to which the naturally occurring resources of the planet (land, air, and water) are free of artificial impurities or waste products generated by human activity. Pollution is the primary nemesis of environmental quality. As pollution waste residuals are discharged into the environment, environmental quality declines. Like other economic notions, environmental quality is subjective in the sense that it affects the satisfaction of wants and needs.

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UTILITY MAXIMIZATION

The process or goal of obtaining the highest level of utility from the consumption of goods or services. The goal of maximizing utility is a key assumption underlying consumer behavior studied in consumer demand theory. Consumers are assumed to make choices, especially concerning the purchase of goods, such that they obtain the highest possible level of satisfaction. Utility maximization can be achieved at the peak of the total utility curve.

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ORANGE REBELOON
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Today, you are likely to spend a great deal of time touring the new suburban shopping complex hoping to buy either a wall poster commemorating the 2000 Presidential election or a rechargeable flashlight. Be on the lookout for the happiest person in the room.
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The first paper currency used in North America was pasteboard playing cards "temporarily" authorized as money by the colonial governor of French Canada, awaiting "real money" from France.
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