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HOUSEHOLD PRODUCTION: The creation of satisfaction using both goods purchased in markets and the uncompensated efforts of consumers. In other words, while you might buy stuff from the store, you often need to do something to it before it's ready to use. Probably the most common example is cooking a meal. You buy some pasta noodles, a jar of alfredo sauce, and a frozen package of bite-sized shrimp at the store, then use a little bit of your time and effort to prepare a tasty Italian meal.
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RISK The quantitative probability of different future outcomes occurring. The assignment of probabilities can be subjective (based on a "feeling") or objective (based on historical data). Risk is related to the concept of uncertainty, which is simply not knowing what the future holds. People have three alternative preferences when confronting risk -- risk aversion, risk neutrality, and risk loving. Risk aversion is key to the provision of insurance.
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Al Capone's business card said he was a used furniture dealer.
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"You don't have to see the top of the staircase to take the first step.¾ " -- Martin Luther King, civil rights leader
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UTP
Unfair Trade Practice
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