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SEGMENT: A group of potential buyers who have similar needs and wants. This is developed after a process called market segmentation. A concentrated targeting strategy is effective for marketing to each segment. Typically, a company uses one marketing mix to satisfy each segmentÕs needs.

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GROSS PRIVATE DOMESTIC INVESTMENT

This is the official item in the National Income and Product Accounts maintained by the Bureau of Economics Analysis measuring capital investment expenditures. Gross private domestic investment is expenditures on capital goods to be used for productive activities in the domestic economy that are undertaken by the business sector during a given time period. These expenditures tend to be the least stable of the four expenditures, averaging between 12-18 percent of gross domestic product. This percentage tends to be at the low end during business-cycle contractions and at the high end during business-cycle expansions. The other official expenditures included in the National Income and Product Accounts are personal consumption expenditures, government consumption expenditures and gross investment, and net exports of goods and services.

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BLUE PLACIDOLA
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Today, you are likely to spend a great deal of time looking for a downtown retail store trying to buy either a how-to book on surfing the Internet or a computer that can play music and burn CDs. Be on the lookout for slow moving vehicles with darkened windows.
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The word "fiscal" is derived from a Latin word meaning "moneybag."
"Progress begins with the belief that what is necessary is possible. "

-- Norman Cousins, editor, writer

CLT
Central Limit Theorem
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