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ZERO SLOPE: A horizontal line in which the numerical value of the slope, calculated as the change in the variable on the vertical axis divided by a change in the variable on the horizontal axis, is zero. In other words, the Y-axis variable is fixed, or constant, for any and all values of the X-axis variable.

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UTILITY MEASUREMENT

A quantification of the satisfaction of wants and needs achieved through the consumption of goods and services. In principle, utility measurement can take one of two forms: (1) cardinal, which is based on numerical values (1, 2, 3, etc.) and (2) ordinal which is based on rankings (first, second, third, etc.). While the hypothetical instructional analysis of utility relies on cardinal utility, ordinal utility is a more realistic way to measure satisfaction.

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ORANGE REBELOON
[What's This?]

Today, you are likely to spend a great deal of time wandering around the shopping mall wanting to buy either a birthday gift for your grandmother or a T-shirt commemorating yesterday. Be on the lookout for spoiled cheese hiding under your bed hatching conspiracies against humanity.
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John Maynard Keynes was born the same year Karl Marx died.
"Success is going from failure to failure without a loss of enthusiasm. "

-- Winston Churchill, British statesman

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