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PERCEPTION: How a person interprets the sensual inputs received through seeing, hearing, smelling, tasting, and touching. This process requires the individual to select, organize, and decode the various stimuli surrounding him/her in the environment. The important thing is not what is said by the talker, but what is heard by the listener. This process is critical to understanding consumer buying behavior.
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AVERAGE TOTAL COST CURVE A curve that graphically represents the relation between average total cost incurred by a firm in the short-run product of a good or service and the quantity produced. The average total cost curve is constructed to capture the relation between average total cost and the level of output, holding other variables, like technology and resource prices, constant. The average total cost curve is one of three average curves. The other two are average variable cost curve and average fixed cost curve. A related curve is the marginal cost curve.
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GREEN LOGIGUIN [What's This?]
Today, you are likely to spend a great deal of time flipping through mail order catalogs wanting to buy either a packet of address labels large enough for addresses of both the sender and the recipient or a key chain with a built-in flashlight and panic button. Be on the lookout for pencil sharpeners with an attitude. Your Complete Scope
This isn't me! What am I?
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A half gallon milk jug holds about $50 in pennies.
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"Even a mistake may turn out to be the one thing necessary to a worthwhile achievement." -- Henry Ford
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AAXICO American Air Export and Import Company
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