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HOMOGENEOUS PRODUCT: Goods that are either physically identical or at least viewed as identical by buyers. In particular, the producer of a product can not be identified from the product itself. This is a key assumption underlying the perfect competition market structure, and like other assumptions is only approximated in the real world. Agricultural products, metals, and energy goods come as close as any in the real world.
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SIGNALLING When confronted by asymmetric information, the use of small bits of information, or indicators, that suggest more comprehensive information. Signalling is used by those with more information to reduce the cost of informing those with less information. It is commonly used in markets with adverse selection. Methods of signalling include advertising, brand names, and warranties. A related method is screening.
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PINK FADFLY [What's This?]
Today, you are likely to spend a great deal of time going from convenience store to convenience store wanting to buy either a pair of gray heavy duty boot socks or a 50-foot blue garden hose. Be on the lookout for jovial bank tellers. Your Complete Scope
This isn't me! What am I?
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In the Middle Ages, pepper was used for bartering, and it was often more valuable and stable in value than gold.
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"Defeat is simply a signal to press onward." -- Helen Keller, lecturer, author
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WTO World Trade Organization
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