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HETEROGENEOUS: A market characterized by buyers with different needs and wants. A company utilizes a concentrated targeting strategy for this group. This market requires the company to divided the market into groups by a process called market segmentation. The company then develops a different marketing mix to satisfy each of these groups or segments.
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SCREENING When confronted by asymmetric information, the use of small bits of information, or indicators, that suggest more comprehensive information. Screening occurs when those with limited information try to identify indicators suggesting more complete information. It is used in markets with adverse selection and moral hazard, especially in labor markets and in the provision of insurance. Common methods of screening include aptitude tests, affiliations, past behavior, and personal characteristics. A related method is signalling.
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GRAY SKITTERY
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Today, you are likely to spend a great deal of time surfing the Internet wanting to buy either storage boxes for your winter clothes or several magazines on time travel. Be on the lookout for vindictive digital clocks with revenge on their minds.
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A scripophilist is one who collects rare stock and bond certificates, usually from extinct companies.
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"In order to create there must be a dynamic force, and what force is more potent than love." -- Igor Stravinsky, violinist
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EFTA
European Free Trade Association
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