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SELF-CONCEPT: A person's view or image of herself or himself. This is closely related to one's personality. A poor self-concept or negative sense of oneself can have a damaging affect on a person's ability to interact with others. Those who have a positive self-concept tend to believe in who they are and have confidence in their abilities to deal with various situations. Marketing researchers know that consumers tend to make purchases that reflect and enhance self-concept.

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DETERMINANT

This has one of two somewhat related meanings. First, it refers to a ceteris paribus factor that is held constant when a curve or graphical relation between two other variables is constructed. Second, it refers to a known directional change in a variable resulting from the disruption of an equilibrium that is identified using comparative statics.

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APLS

ORANGE REBELOON
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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers hoping to buy either an extra large beach blanket or a large flower pot shaped like a Greek urn. Be on the lookout for jovial bank tellers.
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Approximately three-fourths of the U.S. paper currency in circular contains traces of cocaine.
"Kites rise highest against the wind, not with it. "

-- Winston Churchill, British prime minister

CARIFTA
Caribbean Free Trade Association
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