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VERY LONG RUN: A period of time in which all inputs in the production process are variable and the technology and assorted social institutions affecting production can change. You should compare very long run with long run and production, short run and production, and market period.
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RISK PREMIUM The difference between a guaranteed or certain income and a risky income that generate the same level of utility. Risk premium is the amount of income that a risk adverse person is willing to pay to avoid the risk. Alternatively, it is the amount of income that a risk loving person is willing to pay to engage in risk. For risk aversion, the risk premium is the amount a person would pay for insurance.
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GRAY SKITTERY
[What's This?]
Today, you are likely to spend a great deal of time flipping through the yellow pages hoping to buy either a how-to book on the art of negotiation or a flower arrangement for your aunt. Be on the lookout for small children selling products door-to-door.
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This isn't me! What am I?
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Three-forths of the gold mined each year is used to manufacture jewelry.
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"Try first to be a man of value; success will follow. " -- Albert Einstein, physicist
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AFA
Advertising Federation of America
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