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DISEQUILIBRIUM PRICE: Any price that fails to balance the market forces of forces of demand and supply and equate the quantity demanded and quantity supplied. In other words, any market price other than the equilibrium price. A disequilibrium price can be either too high (above the equilibrium price) or too low (below the equilibrium price). A price above the equilibrium price creates a surplus in which the quantity supplied is greater than the quantity demanded. A price below the equilibrium price creates a shortage in which the quantity demanded is greater than the quantity supplied.

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AVERAGE TOTAL COST

Total cost per unit of output, found by dividing total cost by the quantity of output. When compared with price (per unit revenue), average total cost (ATC) indicates the per unit profitability of a profit-maximizing firm. Average total cost is one of three average cost concepts important to short-run production analysis. The other two are average fixed cost and average variable cost. A related concept is marginal cost.

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Today, you are likely to spend a great deal of time lost in your local discount super center hoping to buy either a rechargeable battery for your computer or shoe laces for your snow boots. Be on the lookout for neighborhood pets, especially belligerent parrots.
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