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DISEQUILIBRIUM: The state that exists when opposing forces do not offset each other and there is an inherent tendency for change. Disequilibrium is most noted in market analysis in which the opposing forces are demand (the buyers) and supply (the sellers). The result is either a shortage, which entices the market price to rise, or a surplus, which entices the market price to fall.

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AVERAGE TOTAL COST

Total cost per unit of output, found by dividing total cost by the quantity of output. When compared with price (per unit revenue), average total cost (ATC) indicates the per unit profitability of a profit-maximizing firm. Average total cost is one of three average cost concepts important to short-run production analysis. The other two are average fixed cost and average variable cost. A related concept is marginal cost.

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BEIGE MUNDORTLE
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Today, you are likely to spend a great deal of time browsing through a long list of dot com websites seeking to buy either a pair of red and purple designer socks or a T-shirt commemorating Thor Heyerdahl's Pacific crossing aboard the Kon-Tiki. Be on the lookout for infected paper cuts.
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This isn't me! What am I?

Al Capone's business card said he was a used furniture dealer.
"Rowing harder doesn't help if the boat is headed in the wrong direction. "

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