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BIG BUSINESS: A small number of the largest businesses (usually corporations) in our economy that (1) produce a substantial share of total output, (2) control a bunch of our economy's resources, and (3) have a great deal of market control in their respective industries. A listing of the Fortune 500 companies provides an idea for those businesses that have achieved the status of "big." The second estate obtains most its members from the presidents, shareholders, boards of directors, and high-level managers of big business.

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ELASTIC DEMAND

The general demand relation in which relatively small changes in price cause relatively large changes in quantity demanded. Small changes in price cause relatively large changes in quantity demanded or the percentage change in quantity demanded is larger than the percentage change in price. This characterization of elasticity is most important for the price elasticity of demand. Elastic demand is one of two general elasticity relations for demand. The other is inelastic demand.

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BROWN PRAGMATOX
[What's This?]

Today, you are likely to spend a great deal of time watching the shopping channel looking to buy either a travel case for you toothbrush or a looseleaf notebook binder. Be on the lookout for defective microphones.
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This isn't me! What am I?

Al Capone's business card said he was a used furniture dealer.
"Luck is what happens when preparation meets opportunity. "

-- Seneca, Roman philosopher

IROR
Internal Rate of Return
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