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UNILATERAL: An action, often used in terms of an international trade agreement, that's extended to only one party. For example, the United States might enter into a unilateral agreement with Canada over the employment of Canadian hockey players in the United States. The agreement, though, would have nothing to do with U. S. hockey players in Canada.

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TOTAL FACTOR COST, PERFECT COMPETITION

The opportunity cost incurred by a perfectly competitive firm when using a given factor of production to produce a good or service. This is the total cost associated with the use of a particular resource or factor of production--it is the total cost of the factor. For a perfectly competitive firm, the price paid is constant and total factor cost increases at a constant rate. Total factor cost is predominately used in the analysis of the factor market. Two derivative factor cost measures are average factor cost and marginal factor cost.

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Today, you are likely to spend a great deal of time flipping through the yellow pages seeking to buy either car battery jumper cables or a dozen high trajectory optic orange golf balls. Be on the lookout for broken fingernail clippers.
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Potato chips were invented in 1853 by a irritated chef repeatedly seeking to appease the hard to please Cornelius Vanderbilt who demanded french fried potatoes that were thinner and crisper than normal.
"You miss 100% of the shots you never take. "

-- Wayne Gretzky, hockey player

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