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BRAND: The process of developing and maintaining a name, phrase, symbol or other identifying characteristic of a product or service to create recognition on the part of the consumer. This usually occurs over a period of time with multiple exposures and positive experiences. However, negative experiences dealing with the product can also create brand awareness, just not the kind a company works to achieve. Examples of brands are: Regal, Buick, General Motors.
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LAISSEZ FAIRE The notion that government should not intervene into production, consumption, and exchange activities and that the private sector (households and businesses) should be free to make allocation decisions. Laissez faire is a French term that roughly translates into "allow to act." It has been the rallying cry for many people (primarily business leaders) who oppose government intervention, regulation, or even taxation since it was popularized in the late 1700s by Adam Smith in The Wealth of Nations.
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GREEN LOGIGUIN
[What's This?]
Today, you are likely to spend a great deal of time at a flea market looking to buy either a travel case for you toothbrush or a looseleaf notebook binder. Be on the lookout for empty parking spaces that appear to be near the entrance to a store.
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This isn't me! What am I?
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The New York Stock Exchange was established by a group of investors in New York City in 1817 under a buttonwood tree at the end of a little road named Wall Street.
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"Being defeated is only a temporary condition; giving up is what makes it permanent." -- Marilyn vos Savant, Author
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CHIPS
Clearinghouse Interbank Payments System
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