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SILVER CERTIFICATE: Paper currency issued by the U. S. Treasury from 1878 until the 1960s that could be exchanged for an equal value of silver. An occasional silver certificate will pop up in circulation, but for the most part they have been relegated to the storage vaults of collectors and have been replaced by Federal Reserve notes as the nation's paper money.

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MARGINAL BENEFIT OF SEARCH

The incremental benefit generated by additional search effort is the marginal benefit of search. Marginal benefit of search, also termed marginal search benefit, is comparable to marginal revenue of short-run production analysis and marginal utility of consumer demand theory. Marginal benefit of search decreases with an increase in search effort and is represented by the marginal benefit of search curve. This is one half of the efficient information search decision. The other is marginal cost of search.

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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers seeking to buy either decorative celebrity figurines or a flower arrangement with anything but tulips for your grandfather. Be on the lookout for celebrities who speak directly to you through your television.
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The penny is the only coin minted by the U.S. government in which the "face" on the head looks to the right. All others face left.
"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. "

-- Steve Jobs, Apple Computer co-founder

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