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LEGAL FORCES: Forces in the marketing environment that are shaped by government laws affecting business. These are very similar to political forces. Once laws are enacted they are usually very difficult to change. Many companies work hard at lobbying legislatures, Congress, and other elected to pass laws favorable to the company's best interests.

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THREE-SECTOR KEYNESIAN MODEL

A Keynesian model of the macroeconomy that includes the three domestic sectors, the household sector, the business sector, and the government sector. This Keynesian model variation adds the government sector (or public sector) to the household and business sectors that make up the two-sector model. This model enables an analysis of government stabilization policies, especially how fiscal policy changes in government purchases and taxes can be used to close recessionary gaps and inflationary gaps. Equilibrium is identified as the intersection between the C + I + G line and the 45-degree line. Two related models are the two-sector Keynesian model and the four-sector Keynesian model.

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BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time searching the newspaper want ads hoping to buy either any book written by Stephan King or a T-shirt commemorating next Thursday. Be on the lookout for letters from the Internal Revenue Service.
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Rosemary, long associated with remembrance, was worn as wreaths by students in ancient Greece during exams.
"In every man's life there lies latent energy. There is, however, a spark that, if kindled, will set the whole being afire, and he will become a human dynamo, capable of accomplishing almost anything to which he aspires. "

-- James Cash Penney, retailer

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Journal of Finance
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