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LAW OF DIMINISHING MARGINAL UTILITY: The principle stating that as more of a good is consumed, eventually each additional unit of the good provides less additional utility--that is, marginal utility decreases. Each subsequent unit of a good is valued less than the previous one. The law of diminishing marginal utility helps explain the negative slope of the demand curve and the law of demand.

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WANTS

The psychological desires which make life just a little more enjoyable, but which are not biological necessities for life. Psychological wants are often contrasted with physiological needs that make life more enjoyable, but are not essential for existence.

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Today, you are likely to spend a great deal of time at a crowded estate auction looking to buy either a birthday gift for your grandmother or a T-shirt commemorating yesterday. Be on the lookout for broken fingernail clippers.
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The average bank teller loses about $250 every year.
"You just don't luck into things as much as you'd like to think you do. You build step by step, whether it's friendships or opportunities. "

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