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HETEROGENEOUS: A market characterized by buyers with different needs and wants. A company utilizes a concentrated targeting strategy for this group. This market requires the company to divided the market into groups by a process called market segmentation. The company then develops a different marketing mix to satisfy each of these groups or segments.

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CAPITAL DEPRECIATION

The wearing out, breaking down, or technological obsolescence of physical capital that results from use in the production of goods and services. To paraphrase an old saying, "You can't make a car without breaking a few socket wrenches." In other words, when capital is used over and over again to produce goods and services, it wears down from such use.

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Today, you are likely to spend a great deal of time at a dollar discount store hoping to buy either a rotisserie oven that can also toast bread or a flower arrangement in a coffee cup for your father. Be on the lookout for slightly overweight pizza delivery guys.
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General Electric is the only stock from the original 1896 Dow Jones Industrial Average remaining in the current index.
"A man is not finished when he is defeated. He is finished when he quits. "

-- President Richard Nixon

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