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EUROPEAN CURRENCY UNIT: The forerunner of the euro that will be officially introduced in the European Union in 2002. Commonly referred to as the ECU, the European Currency Unit is the weighted average of the currencies of the twelve original nations of the European Union. In that there are is no paper currency yet, it is currently used primarily for big-time commercial, financial, and international transactions.

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CARDINAL UTILITY

The notion that utility--the satisfaction of wants and needs achieved through the consumption of goods and services--can be measured with numerical values (1, 2, 3, etc.) that are based on a benchmark scale. Cardinal utility presumes that satisfaction is a measurable characteristic of a person, like height or weight. The contrasting notion is ordinal utility, which is based on a ranking of preferences.

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PURPLE SMARPHIN
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Today, you are likely to spend a great deal of time wandering around the shopping mall wanting to buy either an AC adapter for your CD player or storage boxes for your family photos. Be on the lookout for vindictive digital clocks with revenge on their minds.
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General Electric is the only stock from the original 1896 Dow Jones Industrial Average remaining in the current index.
"Long-range goals keep you from being frustrated by short-term failures "

-- J. C. Penney, Retailer

PPP
Purchasing Power Parity
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