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LONG RUN, MICROECONOMICS: In terms of the microeconomic analysis of production and supply, a period of time in which all inputs in the production process are variable. The long run is primarily used to analyze production decisions for a firm and is also referred to as the planning horizon. The long run is a period of time in which a business can change the quantities of ALL resource inputs--labor, capital, land, and entrepreneurship. Nothing is fixed. If your factory is to small, well then, build a bigger one. The long-run analysis of production is used to better understand economies of scale, diseconomies of scale, and long-run market supply.
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MARGINAL RETURNS The change in the quantity of total product resulting from a unit change in a variable input, holding all other inputs fixed. Marginal returns is an older and more generic term for marginal product. While marginal product has largely replaced marginal returns in most discussions of short-run production, the phrase does persist in a few terms like the law of diminishing marginal returns.
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RED AGGRESSERINE
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Today, you are likely to spend a great deal of time surfing the Internet looking to buy either a birthday greeting card for your grandfather or a weathervane with a cow on top. Be on the lookout for slightly overweight pizza delivery guys.
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The average bank teller loses about $250 every year.
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"Argue for your limitations, and sure enough, they're yours." -- Richard Bach
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CPI-U
Consumer Price Index-All Urban Consumers
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