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ECONOMIC EFFICIENCY: Obtaining the most consumer satisfaction from available resources. This is what most economists mean when the term efficiency arises. Economic efficiency means our economy is doing the best job possible of satisfying unlimited wants and needs with limited resources--that is, of addressing the problem of scarcity.

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MARGINAL UTILITY OF INCOME

The change in utility resulting from a given change in income. This is a specialized case of the general notion of marginal utility, which is simply the change in utility resulting from a given change in the consumption of a good. Marginal utility of income is key to identifying alternative risk preferences, including risk aversion, risk neutrality, and risk loving. These three risk preferences are indicated by three marginal utility of income possibilities, decreasing (risk aversion), increasing (risk loving), and constant (risk neutrality).

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Today, you are likely to spend a great deal of time going from convenience store to convenience store looking to buy either a set of luggage without wheels or a how-to book on wine tasting. Be on the lookout for vindictive digital clocks with revenge on their minds.
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A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
"No great performance ever came from holding back. "

-- Don Greene, motivational coach, former Green Beret

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