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LEGAL FORCES: Forces in the marketing environment that are shaped by government laws affecting business. These are very similar to political forces. Once laws are enacted they are usually very difficult to change. Many companies work hard at lobbying legislatures, Congress, and other elected to pass laws favorable to the company's best interests.
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VALUE IN EXCHANGE The ability to trade an item or asset, especially money, for other goods and services that can then be used to satisfy wants and needs. Value in exchange means that value (that is, satisfaction) is obtained indirectly through the acquisition of something else. For an item to have value in exchange it need NOT have value in use, value obtained directly from the consumption of a good or service.
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BLUE PLACIDOLA
[What's This?]
Today, you are likely to spend a great deal of time watching the shopping channel hoping to buy either a black duffle bag with velcro closures or any book written by Isaac Asimov. Be on the lookout for mail order catalogs with hidden messages.
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This isn't me! What am I?
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The average length of a "business lunch" is about 36 minutes.
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"If you don't know where you are going, any road will get you there." -- Lewis Carroll, writer
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TIAC
Thrift Institutions Advisory Council
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