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MARGINAL REVENUE PRODUCT SCHEDULE: A table showing the relation between marginal revenue product and the quantity of variable input employed by a firm. Such a schedule can be used to derived the marginal revenue product curve.

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UTILITY MEASUREMENT

A quantification of the satisfaction of wants and needs achieved through the consumption of goods and services. In principle, utility measurement can take one of two forms: (1) cardinal, which is based on numerical values (1, 2, 3, etc.) and (2) ordinal which is based on rankings (first, second, third, etc.). While the hypothetical instructional analysis of utility relies on cardinal utility, ordinal utility is a more realistic way to measure satisfaction.

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Today, you are likely to spend a great deal of time at a dollar discount store hoping to buy either a blue mechanical pencil or super soft, super cuddly, stuffed animals. Be on the lookout for crowded shopping malls.
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Lombard Street is London's equivalent of New York's Wall Street.
"I can't change the direction of the wind, but I can adjust my sails to always reach my destination."

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Association of Business Executives
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