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LOSS MINIMIZATION RULE: A rule stating that firm minimizes economic loss by producing output in the short run that equates marginal revenue and marginal cost if price is less than average total cost but greater than average variable cost. In the short run, a firm incurs total fixed cost whether or not it produces any output. As such, if the market price is falls below average total cost, it must decide if the economic loss from producing the quantity of output that equates marginal revenue and marginal cost is more or less than the economic loss incurred with shutting down production in the short run (which is equal to total fixed cost).

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UNEMPLOYMENT SOURCES

The four key types or sources of the unemployment of resources, especially labor, are cyclical, seasonal, frictional, and structural. The first, cyclical, in most important in the macroeconomic analysis of business cycles. The last two, frictional and structural, are combined into what is termed natural unemployment. Stabilization policies are generally aimed at reducing cyclical unemployment.

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Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway hoping to buy either an AC adapter that works with your MPG player or rechargeable batteries. Be on the lookout for defective microphones.
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The average bank teller loses about $250 every year.
"After climbing a great hill, one finds many more hills to climb. "

-- Nelson Mandela, president of South Africa

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