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UTILITY MEASUREMENT: A quantification of the satisfaction of wants and needs achieved through the consumption of goods and services. In principle, utility measurement can take one of two forms: (1) cardinal, which is based on numerical values (1, 2, 3, etc.) and (2) ordinal which is based on rankings (first, second, third, etc.). While the hypothetical instructional analysis of utility relies on cardinal utility, ordinal utility is a more realistic way to measure satisfaction.
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SCARCE A condition in which a given good or resource is limited relative to its desired uses. This is a special condition of the general condition of scarcity. A scarce good or resource is typically exchanged through markets and carries a positive price.
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BLUE PLACIDOLA
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Today, you are likely to spend a great deal of time watching the shopping channel hoping to buy either a video camera with stop action features or one of those memory foam pillows. Be on the lookout for neighborhood pets, especially belligerent parrots.
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Natural gas has no odor. The smell is added artificially so that leaks can be detected.
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"It is the mark of an educated mind to be able to entertain a thought without accepting it." -- Aristotle
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