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SEGMENTATION VARIABLES: Characteristics of organizations, groups, and individuals which are used to divide a market into smaller units or segments. Some of these characteristics would be age, gender, geographic location, or psychological factors. Typically, these can be grouped into 4 categories; demographic, geographic, psychological, and behavioristic.The marketer uses these variables to develop a target market for their products or services.
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BUREAU OF ECONOMIC ANALYSIS An agency of the Department of Commerce that collects data about the United States economy (and other economies as well), conducts economic research and analysis, develops and implements estimation methodologies, and disseminates economic statistics to the public. The information produced by the Bureau of Economic Analysis (BEA for short) allows the government, business leaders, researchers, and the public to follow and understand the performance of the United States economy. Along with the Census Bureau and STAT-USA, BEA is part of the Department's Economics and Statistics Administration.
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ORANGE REBELOON
[What's This?]
Today, you are likely to spend a great deal of time visiting every yard sale in a 30-mile radius trying to buy either a video game player or an AC adapter that won't fry your computer. Be on the lookout for malfunctioning pocket calculators.
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This isn't me! What am I?
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More money is spent on gardening than on any other hobby.
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"Nothing so conclusively proves a man's ability to lead others as what he does from day to day to lead himself." -- Thomas J. Watson, IBM founder
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NIFO
Next In First Out
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