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LEGAL FORCES: Forces in the marketing environment that are shaped by government laws affecting business. These are very similar to political forces. Once laws are enacted they are usually very difficult to change. Many companies work hard at lobbying legislatures, Congress, and other elected to pass laws favorable to the company's best interests.
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PHENOMENON An event or action that is subject to investigation, analysis, and explanation using the scientific method. Phenomena are the sorts of things that science seeks to explain. They can be common events, like the blowing wind, or unusual, like the extinction of the dinosaurs.
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YELLOW CHIPPEROON
[What's This?]
Today, you are likely to spend a great deal of time wandering around the shopping mall looking to buy either a birthday gift for your aunt or a pair of leather sandals that won't cause blisters. Be on the lookout for high interest rates.
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Approximately three-fourths of the U.S. paper currency in circular contains traces of cocaine.
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"He who has begun has half done. Dare to be wise ‚ begin! " -- Horace, poet, satirist
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R&D
Research and Development
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